Too often startup entrepreneurs think that investors invest in a idea.
This is not teue – investors invest in the people behind the idea and in their capability to execute the idea to maximum.
Among the thousands of startups Inhave reviewed, there has been plentifull of good/great ideas, but only a few have materialized. The idea is like just a piece of paper. If youmleave it alone on the desk, nothing will come out of it. It is the people behind the idea that evolve it, finetune it, execute it and finally sell it.
Therefore one of the biggest reasons why startup entrepreneurs do not get financing is the team behind the idea: and investors trust in their capabilities.